DOM PÉRIGNON AND LADY GAGA INTRODUCE THE QUEENDOM
Welcome to the shared universe of Dom Pérignon and Lady Gaga. A world born from the collision of their two effervescent energies. A celebration of creativity, in the form of an artistic experiment and a sculpture design by Lady Gaga.
The campaign with Lady Gaga is expressed through this fabulous, exuberant, and exhilarating universe: The Queendom - a visual experiment by Nick Knight, visionary photographer and director.
The Queendom that Lady Gaga and Dom Pérignon bring to life is a radical expression of the electrifying, liberating power of creative freedom - a power they both embody and that we need more than ever.
This universe is a celebration of creative freedom as an impulse that opens up new horizons for the world. It invites us to move forward and embrace this power for ourselves, to encourage it and affirm it for everyone to see.
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