Dom Pérignon announces a donation to Lady Gaga's Born This Way Foundation
On World Kindness Day, Dom Pérignon came together with Lady Gaga’s Born This Way Foundation, to reveal a total donation of $570,000 to the organization. For the occasion, guests from all walks of life came together to celebrate kindness at the Museum of Modern Art in NYC: Amanda Seyfried, Billy Porter, Indya Moore, Tommy Dorfman among other personalities from music, fashion, film, television and design. The event was co-hosted by Cynthia Germanotta, Co-Founder and President of Born This Way Foundation and Lady Gaga’s mother.
The Dom Pérignon donation centered upon a limited-edition sculpture created by Lady Gaga for Dom Pérignon, in association with creative and fashion director Nicola Formichetti. From the very inception of the piece, Dom Pérignon pledged to donate the entirety of its profits from sales of the sculpture to Born This Way Foundation, a nonprofit co-founded by Lady Gaga and her mother, Cynthia Germanotta, which aims to create a kinder and braver world.
Furthermore, Dom Pérignon widened the circle of giving back with a new way to support Lady Gaga’s cause. The Maison partnered with Born This Way Foundation to create a charitable sweepstakes offering participants around the world a chance to win the most exclusive limited-edition sculpture of them all: the N° 1 in the numbered series, hand-signed by Lady Gaga. Dom Pérignon donated all funds raised to Born This Way Foundation.
Billy Porter, Amanda Seyfried, Joshua Jackson